Les publications de l'EM Strasbourg

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

POINT S., FENDT J., JONSEN K. (2018). Convincing Qualitative Research: What Constitutes Persuasive Writing?. Organizational Research Methods, 21 (n° 1) [ABS cat.4, CNRS cat.2, FNEGE cat.1, HCERES cat.A]

ALLAIN E., LAURIN C. (2018). Explaining implementation difficulties associated with Activity-Based Costing through system uses. Journal of Applied Accounting Research, 19 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SUAREZ N., GONZALEZ F., FERNáNDEZ A. (2018). Bank supply shocks and the substitution between bank and nonbank debt. Journal of Corporate Finance [ABS cat.4, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SIGALA M. (2018). New technologies in tourism: from multi-disciplinary to anti-disciplinary advances and trajectories. Tourism management perspectives, 25

MUNZEL A., GALAN J., MEYER-WAARDEN L. (2018). Getting ahead and Getting by on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being. International Journal of Electronic Commerce, 22 (n° 2) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

HAGEN B., ZUCCHELLA A., GHAURI P. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

BROIHANNE M., ROMAIN A., CALL J., THIERRY B., WASCHER C., VERRIER D., DE MARCO A., DUFOUR V. (2018). Maximax heuristics in primates Monkeys and great apes play for the highest bid. Journal of Comparative Psychology, 27

ZINS A., WEILL L. (2018). Do Pan-African Banks have the Best of Both Worlds?. Economic Systems, 42 (n° 4) [ABS cat.2, CNRS cat.3, HCERES cat.B]