Les publications de l'EM Strasbourg

MARTINS GONçALVES H., CARRASCO R., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Procedia Computer Science. General Computer Science

THIEMANN D., HESSE F. (2019). The benefits of collaboration in computer-mediated preference exchange in teams: A psychological perspective. Computers in Human Behavior

MOUREY J., ELDER R. (2019). Dynamic By Design: How Incorporating Dynamism in Advertising Affects Evaluations.? Journal of the Association for Consumer Research. Journal of the Association for Consumer Research

KLEINALTENKAMP M., KARPEN I., PLEWA C., JAAKKOLA E., CONDUIT J. (2019). Collective Engagement in Organizational Settings. Industrial Marketing Management, 80 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SIGALA M., TONI M., RENZI M., DI PIETRO L., GUGLIELMETTI MUGION R. (2019). Gamification in Airbnb: Benefits and risks. e-Review of tourism research, 16

LAMBERT G., ARAB A. (2019). Appropriation du capital humain par une entreprise certifiée ISO 9001 au travers des mécanismes de conversion des connaissances. Revue Algérienne des Ressources Humaines, 3 (n° 1) Impact Factor. 0.01

KOCAER E., KORUCA H., CHEHBI GAMOURA S. (2019). Evaluation of Waiting Time and Transport Costs with Simulation in Urban Bus Transport. International Journal of Applied Mathematics Electronics and Computers, 7 (n° 4) Impact Factor. 1

NOBRE T. (2019). Coopération franco-chinoise : Les hôpitaux de Nanchang et La Rochelle. Gestions hospitalières (n° 584)

TANG M., XU P., LLERENA P., JAHANSHAHI A. (2019). The impact of the openness of firms' external search strategies on exploratory innovation and exploitative innovation. Sustainability Accounting, Management and Policy Journal [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

BROIHANNE M., DUFOUR V., WASCHER C. (2019). Corvids avoid odd evaluation by following simple rules in a risky exchange task. Ethology, 126

SERAPHIN H., DOSQUET F., BOURLIATAUX-LAJOINIE S. (2019). Archetypes of Locals in Destinations Victim of Overtourism. Journal of Hospitality and Tourism Management

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [CNRS cat.4, FNEGE cat.3, HCERES cat.C]