Les publications de l'EM Strasbourg

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [ABS cat.3, CNRS cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., EYLER R. (2018). Do strategic orientation and managerial characteristics impact performance in the U.S. wine industry?. International Journal of Wine Business Research, 30

CHAILAN C. (2018). Art as a means to recreate luxury brands' rarity and value. Journal of Business Research, 85 [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 8

YANG C., YANG F., YI J., TANG M. (2018). How humble leadership enhances employee performance: The mediating role of psychological need satisfaction and moderating role of work unit structure. Nankai Business Review, 21

GARTNER J., LEMAIRE C., MERDINGER-RUMPLER C. (2018). Impacts de l'auto-évaluation des compétences dans un hôpital luxembourgeois. Revue Française de Gestion, 44 (n° 270) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

MUNZEL A. (2018). Finding meaning in contradiction on employee review sites: Effects of discrepant online reviews on job application intentions. Journal of Interactive Marketing, 43 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ANKMAN H., PLEWA C., CONDUIT J. (2018). Co-Creating Value in Online Innovation Communities. European Journal of Marketing, 53 (n° 6) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective

LONG J., VELIKOVA N., DODD T., SCOTT-HALSELL S. (2018). Craft beer consumers' lifestyles and perceptions of locality. International Journal of Hospitality Beverage Management, 2

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

FRANCOIS A., PHELIPPEAU E. (2018). Paraître transparent ? Les usages des déclarations d'intérêts des maires des grandes villes françaises. Revue Française d'Administration Publique, 165 [CNRS cat.4, HCERES cat.C]