CLUE: A Key Module for Internationally Oriented Students

CLUE EM Strasbourg

EM Strasbourg organized a conference on the future of digital in Europe in the European Parliament hemicycle on Wednesday, October 10, 2018. This event, organized as part of the launch of the CLUE module, was attended by 400 university masters students, with special appearances from 5 MEPs, research lecturers at EM Strasbourg and company managers.


New at EM Strasbourg Business School for the 2018-2019 academic year, the CLUE is a new course set that oversees the School's initiatives on the international scene in general and in Europe in particular. “Our aim is to give greater prominence to our intercultural dimension”, stresses Enrico Prinz.

The acronym chosen is self-explanatory:

  • C for Crosscultural Skills: lectures and classes on “Intercultural Management”
  • L for Language Excellence: access to the Language Learning Center and Go Fluent e-learning platform
  • U for Uncommon Activities: visits to European institutions
  • E for European Leadership: lecture on “Economic and Social Challenges in Europe”

The CLUE validates the follow-up of the compulsory activities to raise awareness about intercultural management, the European economic context, and English language teaching. It is thanks to this course unit which is part of degree programmes (from post-baccalaureate to courses equivalent to 5 years of higher education) that future human resources professionals, logistics coordinators, financiers, marketers, and others will be able to mix and learn to work together in an international environment.

“This approach will enable them to get to know each other better and to create a network outside their speciality,” explains Marie-Hélène Broihanne, Director of the Masters and Executive Education Programs at EM Strasbourg. This module outlines actions which aim to give students the keys to develop with ease in a multicultural context, in particular by reinforcing their European culture and giving them the keys to a management style open to others in order to increase their employability.

This approach is part of a broad process of the School’s internationalization in terms of the courses it offers, its relations with companies, the recruitment of professors, and the coordination of the Alumni network. With a constant desire to train agile and adaptable managers for new professions, digitalization is also one of the new challenges that the future graduates of EM Strasbourg will have to face.



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