J. Pfiffelmann receives Best Dissertation Award at the AFM 2021 congress

Processus de négociation

Jean Pfiffelmann, associate professor at EMSBS, received Best Dissertation Award at the 37th International French Marketing Association (AFM) Congress held online May 19–21, 2021.

This is the second award won by Jean Pfiffelmann, who had already received Best Thesis Award at the International Marketing Trends Conference in January.

He was awarded for his PhD dissertation “Identification-based personalization effects in recruitment advertising,” which he defended in 2020. Three articles from his dissertation have already been published in the Journal of Business Research (FNEGE 2), Décisions Marketing (FNEGE 3), and Canadian Journal of Administrative Sciences (FNEGE 3).

Here is a short summary of his dissertation:

Attracting talent is a perennial difficulty for organizations. Many recruiters turn to social media to advertise job openings by targeting potential employees. However, targeting the right candidates may not be enough to grab their attention in a cluttered environment, augment clicks-through rates on the ads, or increase job pursuit. . . . This doctoral work, positioned in human resources marketing, aims to answer the following question: How does identification-based personalized recruitment advertising influence potential employees’ responses?

Jean gives us a firsthand account of the experience:
“AFM’s Best Dissertation Award is a fine academic award that I am very honored to have received. I thank once again the AFM selection committee. All three finalists defended an essay-style dissertation, showing once again that this format is becoming more prevalent. I am grateful to all the researchers whose paths I crossed during my doctoral years. An essay-style dissertation is not collaborative work: it is the result of individual work, but the reviewers during the review processes for academic journals as well as my coauthors also contributed to the quality of my dissertation and indirectly helped me to win this award. Many thanks to my PhD adviser Professor Sébastien Soulez (Lyon 2), my coauthor Professor Nathalie Dens (University of Antwerp), my dissertation committee, the anonymous reviewers, and all the researchers who commented on my work during seminars.”  

Prix de thèse AFM 2021


We send him our warmest congratulations! 

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