Jean Pfiffelmann, associate professor at EMSBS, recorded an episode for the ExploRHation podcast launched by Le Lab RH, an initiative stemming from the grouping of innovative players in the field of human resources.
This initiative aims to unite, energize, and promote innovation and ultimately become the single point of contact between innovative players and organizations seeking HR innovations.
The episode is entitled “La personnalisation du recrutement avec Jean-Pfiffelman.”
Jean Pfiffelmann is an associate professor in HR marketing at EMSBS and winner of the AFM (French Marketing Association) PhD dissertation prize.
During his PhD, he studied the personalization of job ads, but in reality, targeting the right candidates is not necessarily enough to encourage them to act; it takes a number of extra efforts to capture the attention of prospective candidates: Is integrating the first name and photo of targeted candidates directly into job ads an effective personalization tactic? In particular, to improve the attractiveness of an organization? In this episode, he reveals the results of his dissertation!
Check out this encounter with a clear, informative, and very interesting researcher!