Laurianne Schmitt, associate professor at EMSBS, was recently awarded the AFM-AMS 2022/2023 grant for a collaborative research project.
In order to encourage international research collaborations, the French Marketing Association (AFM) and the Academy of Marketing Science (AMS) invite their members to develop research proposals aimed at advancing marketing sciences in a collaborative way.
The objective of this research grant is to support research collaborations between at least one AFM member and one AMS member. As a first progress report, awardees will be required to present a paper at the AMS annual conference and the AFM conference in 2023.
The project is entitled "Sustainability in B2B Sales" and was drawn up in collaboration with Rhett Epler (Old Dominion University), Bryan Hochstein (University of Alabama), and Deva Rangarajan (IESEG School of Management).
We send him our warmest congratulations for this noteworthy accomplishment!