A look back on the third edition of Brand Relationship in a Connected World Day


The third edition of Brand Relationship in a Connected World Day took place at EMSBS on December 10, 2021.

Claire Roederer (HuManiS) and Françoise Simon (CREGO) organized this event with the support of the French Marketing Association (AFM), the interuniversity research group Center for Customer Management (C*CM), and the Customer Experience Chair of EMSBS.

This symposium is one of the scientific activities proposed by the Customer Experience Thematic Interest Group (GIT-XP) supported by the AFM.

This day was an opportunity to hear fascinating talks from nine researchers on the relationship between consumers and brands from the point of view of the capacity of brands to establish, develop, and maintain a profitable relationship in the current context of digital transformation. For this edition, the theme of customer experience took center stage.

Find the complete program with the list of speakers as well as the titles of their presentations [in French] here.

You can also find the highlights of the day [in French] on the Twitter account dedicated to the event @jr2mc_fma.


We would like to warmly thank all the participants who attended this day filled with discussion!

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