A look back on the Wine & Tourism Chair Seminar


The research seminar held by the Wine & Tourism Chair on Thursday, February 21, 2024, enabled a dozen academics and experts from the chair to discuss current topics in the wine, tourism, and wine tourism industries.

The watchword? Sustainability.

  • QUESTION the circular economy in the wine industry with Jodie Conduit (University of Adelaide), visiting professor at EM Strasbourg.
    • Although consumers consider reducing waste and increasing recycling to be the most important activity for saving our planet, 46% declare that they do not need to change their own habits (Kantar 2020).
    • How can we engage consumers in more responsible behavior to extend the life cycle of a resource (wine), notably through better management of supplies, waste, the co-design of packaging, or wine-related services?
  • INVEST in start-ups that support the development of the wine industry with Romain Bonjean, founding partner of Xinomavro Ventures, , an independent investment fund.
    • “The wine sector is at an unprecedented turning point when it comes to adopting technologies.”
    • How can we drive investment in support of fledgling start-ups that create a more sustainable future for the global wine and beverage industry? With Winalist and Djuce in attendance.
  • UNDERSTAND regional wine tourism dynamics with Jean Baptiste Falduto, faculty member of the Université de Toulon and second-year doctoral student at CERGAM (Aix-Marseille Université Research Centre in Management).
    • “The success of complex, multi-partner governance is linked to an understanding of the activities and the roles of every stakeholder of a destination.”
    • How do tourism and wine actors collaborate to create and develop a wine tourism destination? The case of the municipality Dracénie Provence Verdon Agglomération (DPVA).  


We thank Tony Valentini, Daria Plotkina, Nada Maaninou, Benjamin Louis, Nadia L., François Mateo, and Yosr Ben Tahar for their contributions.

We also thank our partners: Comité interprofessionnel des Vins d'Alsace, Alsace Destination Tourisme (ADT), Agence Régionale du Tourisme Grand Est [ART GE] 


Séminaire de la Chaire Vin et Tourisme - Présentation de Jodie Conduit


Séminaire de la Chaire Vin et Tourisme - Présentation de Romain Bonjean


Séminaire de la Chaire Vin et Tourisme - Groupe

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