French et English
Alternance / formation initiale
As entrepreneurship continues to grow, competition continues to intensify and the qualities required are increasingly varied. In order to meet the needs of the market, we have chosen to structure this specialization around two major areas: the creation/takeover of a company and the strategic development of an organization. Teaching is based on the concepts of lean start-up and design thinking to provide you with the tools necessary for your project to succeed through innovative teaching methods.
KwokDiana Wai Paik
Objectives of the Specialization
Gain technical management skills adapted to the needs of SMEs (business creation and takeover, innovation, internationalization, and cooperation).
Write, present, implement, and modify a complete business plan for a business creation project with marketing, financial, legal, and strategic elements.
Develop your critical analysis thanks to summary lessons.
Be aware of the importance of entrepreneurial know-how in business.