Entrepreneurship & Strategy Specialization

PGE dual degree specializations: for one full year, develop your knowledge in the field of expertise of your choice and earn an additional master's degree.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format


  • Duration

    1 year


Managers, entrepreneurs, and intrapreneurs evolve in a turbulent, uncertain, and complex environment. Entrepreneurship continues to develop, while competition continues to intensify: the qualities required to develop a business are increasingly varied. The Entrepreneurship & Strategy specialization focuses on two major areas: business start-ups / takeover and the strategic development of an organization. Training is based on the concepts of lean start-up and design thinking, to provide you with the tools you need to make your start-up project a success.

Objectives of the Specialization

  • Gain technical management skills adapted to the needs of SMEs (business creation and takeover, innovation, internationalization, and cooperation).
  • Write, present, implement, and modify a complete business plan for a business creation project with marketing, financial, legal, and strategic elements.
  • Develop your critical analysis through lectures, simulations, and case studies.
  • Be aware of the importance of entrepreneurial business skills: integrating personal and entrepreneurial dynamics into proactive management of situations and knowing how to work as part of a team.

Strengths of the Specialization

Co-op training, an effective way of gaining real professional experience

A teaching team composed of academic experts and experienced professionals

Teaching geared toward both setting up and taking over a company

Teaching methods based on lean start-up and design thinking


Hard Skills

Creating a business plan

Financial & marketing considerations for entrepreneurs

Carrying out market research

Managing a design thinking and lean start-up approach

Knowledge of fiscal and legal procedures related to entrepreneurship

Applying concepts and using tools for the internationalization of an entrepreneurial project

Soft Skills


Collective intelligence via Team Academy

Pitching entrepreneurial projects

Risk analysis and management

Discover the Entrepreneurship & Strategy Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire



Chargée de la promotion et du recrutement à l'international



Eléonore ZAUN

Chargée des concours et de la promotion nationale



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