In a Nutshell
French and English
Events are communication tools in their own right. Event design is no longer an end in itself: it is essential to integrate it into a company's strategic vision. As part of this specialization, we offer you dual expertise in marketing (analytical, strategic, operational, and international) and event management (design, management, and evaluation) in order to meet the needs of this evolving market.
Objectives of the Specialization
Identify the strengths and weaknesses of a company (internal analysis) as well as the opportunities and threats posed by its environment (external analysis).
Design a marketing mix consistent with resources.
Develop an event-driven communications strategy.
Manage an event from conception to evaluation.
Master the different stages of the marketing plan.
Strengths of the Specialization
Dual expertise in marketing and event management
Digital marketing courses
Workshops on real business case studies
An teaching team composed of academic experts and experienced professionals
This specialization is part of our dual degree offer: at the end of their studies, our students are awarded a master's degree from the University in addition to their PGE master’s degree
Co-operative education to acquire real professional experience
Mastering marketing plans
Designing and managing an event
Rigor and sense of organization
Ability to judge and solve complex problems
Discover the Marketing and Event Management Dual Degree Specialization
Gestionnaire de scolarité
+33 (0)3 68 85 86 81