Marketing and Event Management Dual Degree Specialization

PGE specializations: for one full year, you develop your knowledge in the field of expertise of your choice.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format

    Co-op

  • Duration

    1 year

Overview

Events are communication tools in their own right. Event design is no longer an end in itself:  it is essential to integrate it into a company's strategic vision. As part of this specialization, we offer you dual expertise in marketing (analytical, strategic, operational, and international) and event management (design, management, and evaluation) in order to meet the needs of this evolving market.

HERTRICH

Sylvie
Head of Specialization

Objectives of the Specialization

  • Identify the strengths and weaknesses of a company (internal analysis) as well as the opportunities and threats posed by its environment (external analysis).
  • Design a marketing mix consistent with resources.
  • Develop an event-driven communications strategy.
  • Manage an event from conception to evaluation.
  • Master the different stages of the marketing plan.

Strengths of the Specialization

Dual expertise in marketing and event management

Digital marketing courses

Workshops on real business case studies

An teaching team composed of academic experts and experienced professionals

This specialization is part of our dual degree offer: at the end of their studies, our students are awarded a master's degree from the University in addition to their PGE master’s degree

Co-operative education to acquire real professional experience

Skills Developed

Hard Skills

Mastering marketing plans

Project management

Designing and managing an event

Budget management

Soft Skills

Creativity

Flexibility

Rigor and sense of organization

Team spirit

Coordination

Ability to judge and solve complex problems

Customer service

Discover the Marketing and Event Management Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire

Contact

Boris Bleriot

Gestionnaire de scolarité

+33 (0)3 68 85 86 81
m2.e-marketing@em-strasbourg.eu

Contact

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