French et English
Events are communication tools in their own right. Event design is no longer an end in itself and it is essential to integrate it into a company's strategic vision. As part of this specialization, we offer you dual expertise in marketing (analytical, strategic, operational, and international) and event management (from its design, to its management, and then to its evaluation) in order to meet the needs of this evolving market.
Objectives of the Specialization
Identify the strengths and weaknesses of the company in which you operate (internal analysis) as well as the opportunities and threats of its environment (external analysis).
Design a marketing mix consistent with its resources.
Develop an event-driven communications strategy.
Manage an event from conception to evaluation.
Master the different stages of the marketing plan.