Marketing and Event Management Specialization

PGE dual degree specializations: for one full year, develop your knowledge in the field of expertise of your choice and earn an additional master's degree.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format


  • Duration

    1 year


Events are communication tools in their own right. Event design is no longer an end in itself:  it is essential to integrate it into a company's strategic vision. As part of this specialization, we offer you dual expertise in marketing (analytical, strategic, operational, and international) and event management (design, management, and evaluation) in order to meet the needs of this evolving market.

Objectives of the Specialization

  • Identify the strengths and weaknesses of a company (internal analysis) as well as the opportunities and threats posed by its environment (external analysis).
  • Design a marketing mix consistent with resources.
  • Develop an event-driven communications strategy.
  • Manage an event from conception to evaluation.
  • Master the different stages of the marketing plan.

Strengths of the Specialization

Dual expertise in marketing and event management

Digital marketing courses

Workshops on real business case studies

An teaching team composed of academic experts and experienced professionals

This specialization is part of our dual degree offer: at the end of their studies, our students are awarded a master's degree from the University in addition to their PGE master’s degree

Co-operative education to acquire real professional experience


Hard Skills

Mastering marketing plans

Project management

Designing and managing an event

Budget management

Soft Skills



Rigor and sense of organization

Team spirit


Ability to judge and solve complex problems

Customer service

Discover the Marketing and Event Management Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire



Gestionnaire de scolarité

+33 (0)3 68 85 86 81


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