In a Nutshell
French and English
Co-op / Full time
In a constantly changing environment, we want to train open and responsible managers, capable of understanding the challenges facing companies. Thanks to an academic approach to offline and online marketing, this co-op specialization delivers operational and strategic knowledge. As a result, you will master the various parts of a marketing plan and be able to propose a real vision aligned with a company's objectives.
Objectives of the Specialization
Master the knowledge, tools, and practices of marketing.
Design a strategy and marketing mix adapted to the environment and a company's objectives.
Acquire the tools to analyze market data and consumer behavior.
Manage the execution, monitoring, control, and return on investment of a marketing plan.
Develop your critical thinking skills regarding consumer issues.
Strenghts of the Specialization
Co-operative education to acquire real professional experience
A wide variety of lecturers: French and international research lecturers and pofessionals
Courses in English and French
Pedagogical support for various marketing competitions / certifications
A methodology based on learning by doing
Designing and implementing marketing strategies
Designing and implementing marketing research
Mastering the digital environment
Marketing project management
Creating and managing branded content
Collecting, analyzing, and interpreting marketing data and indicators
Ability to judge and solve complex problems
Emotional intelligence and adaptability
Creativity and initiative
Leadership and social influence
Decision making (risk assessment and resource management)
Independence at work and time management
Ability to give reports and make recommendations