French et English
Alternance / formation initiale
In a constantly changing environment, we want to train open and responsible managers, capable of understanding the challenges facing companies. Thanks to an academic approach to offline and online marketing, this co-op specialization delivers operational and strategic knowledge. As a result, you will master the various parts of a marketing plan and be able to propose a real vision aligned with a company's objectives.
Objectives of the Specialization
Master the knowledge, tools, and practices of marketing.
Design a strategy and marketing mix adapted to the environment and a company's objectives.
Acquire the tools to analyze market data and consumer behavior.
Manage the execution, monitoring, control, and return on investment of a marketing plan.
Develop your critical thinking skills regarding consumer issues.