Les publications de l'EM Strasbourg

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DAVILA-ARAGON G., RAMÍREZ-PÉREZ H., RIVAS-ACEVES S. (2020). Familiness as determinant of operational risk: a Bayesian analysis. Revista Espacios. Revista Espacios

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

KWOK D., MESCHI P., BERTRAND O. (2020). In CEOs we trust: When religion matters in cross-border acquisitions. The case of a multifaith country. International Business Review [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 4

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [ABS cat.4, CNRS cat.1, FNEGE cat.1, HCERES cat.A]

TOBON S., RUIZ-ALBA ROBLEDO J., GARCíA DE MADARIAGA MIRANDA J. (2020). Gamification and Online Consumer Decisions: Is the game over? Decision Support Systems. Business, Management and Accounting,Management Information Systems

THIEMANN D., KOZICA A. (2020). echnologiebedingten Wandel meistern - Change-Ansätze zur Reduzierung von Technostress. OrganisationsEntwicklung - Zeitschrift für Unternehmensentwicklung und Change Management

KARPEN I., CONDUIT J. (2020). Engaging in times of COVID-19 and beyond: Theorizing customer engagement through different paradigmatic lenses. Journal of Service Management, 31 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., SEN A., FORD J., CANAVATI S. (2020). US wine industry preparedness for unforeseen crises and disasters: An empirical test. Wine Economics & Policy, 9