Les publications de l'EM Strasbourg

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MICHEL S. (2020). Collaborative Institutional Work to Generate Alternative Food Systems. Organization, 27 (n° 2) [ABS cat.3, AJG cat.3, CNRS cat.1, FNEGE cat.2, HCERES cat.A]

FIGUREAU A., HAMELIN A., PFIFFELMANN M. (2020). Experimentally Validated Surveys: Potential for Studying Cognitive and Behavioral Issues in Management. M@n@gement, 23 (n° 4) [ABS cat.1, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

DAMAND D. (2020). Multi-criteria evaluation model: an application of MRP parameterization. International Journal of Applied Mathematics Electronics and Computers, 8 (n° 4) Impact Factor. 1

YAO Y. (2020). Does Confucius have a say on management today? Empirical evidence from Asia and Europe. European Journal of International Management [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

GALATI A., CRESCIMANNO M., COELHO A., MAIZZA A. (2020). Recent trends in the wine consumers' behavior and need for effective marketing strategies. British Food Journal

CARMER A., VELIKOVA N., HERTZMAN J., BERGMAN C., WRAY M., LAPREVOTTE PIPPERT T. (2020). An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19. Wine Business Journal, 4

LOPEZ PASTOR M., GARCíA DE MADARIAGA MIRANDA J., SANCHEZ J., FIGUEIREDO J. (2020). Demand Impact for Prices Ending with ?9? and ?0? in Online and Offline Consumer Goods Retail Trade Channels. International Review of Management and Marketing, 10

GILINSKY A., NEWTON S., SEN A., FORD J., CANAVATI S. (2020). US wine industry preparedness for unforeseen crises and disasters: An empirical test. Wine Economics & Policy, 9