Les publications de l'EM Strasbourg

MEYER-WAARDEN L., PAVONE G., POOCHAROENTOU T., PRAYATSUP P., RATINAUD M., TISON A. (2020). How Service Quality Influences Customer Acceptance and Usage of Chatbots?. Journal of Service Management Research, 4

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [CNRS cat.1, FNEGE cat.1, HCERES cat.A]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [ABS cat.4, CNRS cat.1, FNEGE cat.1, HCERES cat.A]

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

LE CORRE J. (2020). Teaching cases online: Pedagogy and technique to adapt quickly to an online higher education classroom. Case Research Journal, 40 (n° 4)

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.B]

LEFEBVRE V., HAMELIN A. (2020). Introduction en bourse et croissance externe des PME françaises. Revue d'Économie Financière, 138 [CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C]

YAO Y. (2020). Does Confucius have a say on management today? Empirical evidence from Asia and Europe. European Journal of International Management [CNRS cat.4, FNEGE cat.4, HCERES cat.C]