Les publications de l'EM Strasbourg

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

LE CORRE J. (2020). Teaching cases online: Pedagogy and technique to adapt quickly to an online higher education classroom. Case Research Journal, 40 (n° 4)

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.B]

LEFEBVRE V., HAMELIN A. (2020). Introduction en bourse et croissance externe des PME françaises. Revue d'Économie Financière, 138 [CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C]

YAO Y. (2020). Does Confucius have a say on management today? Empirical evidence from Asia and Europe. European Journal of International Management [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

BEZJIAN J., STOYANOVA V., MCKIERNAN P., MACKAY B. (2020). Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry. Technological Forecasting and Social Change [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

TOBON S., RUIZ-ALBA ROBLEDO J., GARCíA DE MADARIAGA MIRANDA J. (2020). Gamification and Online Consumer Decisions: Is the game over? Decision Support Systems. Business, Management and Accounting,Management Information Systems

THIEMANN D., KOZICA A. (2020). echnologiebedingten Wandel meistern - Change-Ansätze zur Reduzierung von Technostress. OrganisationsEntwicklung - Zeitschrift für Unternehmensentwicklung und Change Management

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

KUCHARAVY D., DAMAND D., CHEHBI GAMOURA S., BARTH M., MORNAY S. (2020). Entrepôt du futur : le concept de cartographie de contradictions. Logistique & Management, 28 (n° 1) [FNEGE cat.2, FNEGE2025 cat.3, HCERES cat.C]