Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

2067 publications

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

KLEIN M. (2020). Réussite commerciale et satisfaction des vendeurs, face aux comportements négatifs des clients : effet médiateur de la maîtrise des émotions. Décisions Marketing [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

FERRARI M. (2020). De gustibus non disputandum est? Il ruolo del sapore nella disciplina degli alimenti. Rivista di diritto agrario, 2

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

LOPEZ PASTOR M., GARCíA DE MADARIAGA MIRANDA J., SANCHEZ J., FIGUEIREDO J. (2020). Demand Impact for Prices Ending with ?9? and ?0? in Online and Offline Consumer Goods Retail Trade Channels. International Review of Management and Marketing, 10

KARPEN I., CONDUIT J. (2020). Engaging in times of COVID-19 and beyond: Theorizing customer engagement through different paradigmatic lenses. Journal of Service Management, 31 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

TANG M., MEI M., LI C., LV X., LI X., WANG L. (2020). How does an individual's default behavior on an online peer-to-peer lending platform influence the observer's default intention?. Financial Innovation, 6