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Teaching staff


Mrs Charlotte MASSA


Field : Marketing / Information Systems

Teaching fields

Comportement du consommateur
Intelligence Marketing
Marketing expérientiel
Distribution et e-commerce
Wine management and tourism

Research topics

Consumption experience
Sensorial dimension – embodiment theory
Mixed methods
Wine tourism
Working Papers
BEN TAHAR Y., HALLER C., MASSA C. (forthcoming). Business Wine Tourism: an exploratory study.
Chapter in a book
GONCALVES O., HALLER C., MASSA C. (2020). Vin et Tourisme : un mariage de raison : le label « Vignoble et Découverte. Marques et Labels : leurs contributions au développement des collectivités territoriales, France, L'Harmattan - coll. Grale
BEN TAHAR Y., HALLER C., MASSA C., BEDE S. (2018). Designing and creating tourism experience : adding value for tourists. Handbook of entrepreneurship in tourism, travel and hospitality: skills for succ, Emerald Publishing
Articles in academic journals
GROBERT J., MASSA C. (2019). Quand le logo olfactif reflète les valeurs de la marque, application dans le secteur des services.. Décisions Marketing, 93 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
MASSA C., BEDE S. (2018). A consumer value approach to a holistic understanding of the winery experience. Qualitative Market Research, 21 (n° 4) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]
MASSA C., GALAN J. (2016). L'expérience de consommation collective : du communautaire à l'identitaire. Le cas des Flash Mobs. La Revue des Sciences de Gestion, 281 (n° 5) [FNEGE cat.4, HCERES cat.C]
Participation in a meeting/workshop/seminar/conference/study day/etc.
BEN TAHAR Y., HALLER C., MASSA C. Etude exploratoire sur l’oenotourisme d’affaires, Association francophone Management du tourisme, (Association Francophone de Management du Tourisme Mai 2020)
MASSA C., BUSCA L., CASTERAN G., PLOTKINA D. The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer., (EMAC Annual Conference 2019)
BEN TAHAR Y., MASSA C. The effects of store brand wines on wine purchasing in supermarkets, 11th Academy of Wine Business Research Conference, (Academy of Wine Business Research Janvier 2019)
BEDE D., MASSA C., MAUMON N. Intergenerational transmission: an exploratory study of generation Z wine consumer behaviour., (11th Academy of Wine Business Research 2019)
BUSCA L., CASTERAN G., MASSA C., PLOTKINA D. The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer., (Association Française de Marketing 2019)
BEDE D., MASSA C., MAUMON N. La réalité virtuelle au service de l'expérience de consommation oenotouristique., (Association Francophone de Management du Tourisme 2019)
BUSCA L., MASSA C. L'étude exploratoire, uniquement qualitative ? Vers la reconnaissance d'une approche quantitative exploratoire., (18èmes Journées Normandes de Recherche sur la Consommation 2019)
BEDE D., MAUMON N., MASSA C. Wine industry in the era of the virtuality: an answer to the expectations of Gen-Zers?, (41th World Congress of Vine and Wine 2018)
BEDE D., MASSA C., MAUMON N. Intergenerational transmission: an exploratory study of Generation Z wine consumer behavior, (41th World Congress of Vine and Wine 2018)
MASSA C., BEDE S. Wine tourism and consumption: a netnography to determine the satisfaction/dissatisfaction elements of winery experience, 33ème Congrès de l’Association Française du Marketing, (Association Française de Marketing Mai 2017)
CASTERAN H., MASSA C. Vers une modélisation des éléments du modèle Tétraclasse : une application au secteur culturel., (3ème Journée de Recherche en Marketing du Grand Est 2017)
BEDE S., MASSA C. Un touriste satisfait est-il un touriste qui achète ? Le cas de l’expérience de visite d’une cave., (4ème Conférence de l’Association Francophone de Management du Tourisme 2017)
MASSA C., BEDE S. Analyse comparée de l’expérience oenotouristique : Ancien versus Nouveau monde., (4ème Conférence de l’Association Francophone de Management du Tourisme 2017)
MASSA C., BEDE S. Oenotourisme et consommation : une netnographie pour déterminer les éléments clés de l'expérience de visite d'une cave., (Association Française de Marketing 2017)
MASSA C., BEDE S. Consume less, consume better: The case of Wine in Moderation message., (10th Academy of Wine Business Research Conference 2017)
BEDE S., MASSA C. Does satisfaction trigger purchase? The case of winery visit experience., (10th Academy of Wine Business Research Conference 2017)
BEN TAHAR Y., MASSA C. Wine store brands and consumer perceptions., (10th Academy of Wine Business Research Conference. 2017)
BEDE S., MASSA C. Wine tourism and consumption: a netnography to determine the satisfaction/dissatisfaction elements of winery experience, (39th World Congress of Vine and Wine Octobre 2016)
GROBERT J., MASSA C. Smells like bank spirit, (EMAC Annual Conference 2016)
MASSA C. Propositions for better understanding the performing arts exprience: the embodiment theory and the mixed methods., (Academy of Marketing Science 2016)
MASSA C., GALAN J. Study of the concert experience lived by consumers. Interpretive analysis of quantitative data., (EMAC Annual Conference 2014)
MASSA C., GALAN J. The sensory dimension in the cultural service experience. Application to contemporary music concerts., (13th International Research Conference in Service Management 2014)
MASSA C., GALAN J. L'expérience de consommation collective : du communautaire à l'identitaire. Le cas des flash mobs., (Association Française de Marketing 2013)
MASSA C., GALAN J. Approche phénoménologique de l'expérience de consommation culturelle : le cas du concert, (Association Française de Marketing 2013)
MASSA C., GALAN J. De la virtualité à (l'hyper)réalité : l'expérience du Flash Mob, 11èmes Journées Normandes de Recherche sur la Consommation, (Novembre 2012)
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