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Teaching staff


Mr Herbert CASTERAN

Associate Professor, PhD
Head of the Master’s degree in Tourism Management
Field : Marketing / Information Systems

Teaching fields

Outils d'aide à la décision
Politique de prix et prévision des ventes
Politique marketing et commerciale
Customer Equity
Datamining

Research topics

Customer Equity
Customer Lifetime Value

Teaching

Comptabilité Contrôle (FCC)
E-marketing et Management des TIC (E-MKT)
Finance (FBQ)
M2 Management - études, conseil, recherche
MAE - Management du Tourisme
Marketing en apprentissage (MKT6)

Experiences

Sciences Po Toulouse
M2 (DESS) Statistiques et Econométrie (Toulouse I)
M2 Recherche (DEA) Econométrie et Economie Mathématique (Toulouse I ; équivalence)
Doctorat es sciences de gestion (Toulouse I)
Chapter in a book
CASTERAN H., MEYER-WAARDEN L. (2016). Retention/Churn Modeling. Handbook of Market Research, Springer Meteor
CASTERAN H., DOSQUET F. (2012). Les sondages politiques, techniques ou démiurge ?. Marketing et communication politique, Paris, EMS Management & Société, 141-209
Articles in academic journals
CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
CASTERAN H., VALENTINI T. (2016). Satisfaction des visiteurs et comportement du personnel en contact. Management & Avenir, 84, 141-157 [CNRS cat.4, FNEGE cat.3, HCERES cat.B]
CASTERAN H. (2016). Linking usage and shopping: how value experiences can distinguish consumers?. Journal of Retailing and Consumer Services, 30, 165-174 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
CASTERAN H., MAINHAGU S. (2016). L'identification à l'activité et le souhait de stabilité dans le secteur social. Relations Industrielles / Industrial Relations [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
CASTERAN H. (2014). The Long-Term Impact of Sales Promotions on Customer Equity. Customers & Service Systems, 1 (n° 1)
CASTERAN H. (2013). The effects of purchase orientations on perceived loyalty programmes’ benefits and loyalty. International Journal of Retail and Distribution Management [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
CASTERAN H., ROEDERER C. (2013). Does authenticity really affect behavior? The case of the Strasbourg Christmas Market.. Tourism Management [CNRS cat.3, FNEGE cat.1, HCERES cat.A]
CASTERAN H. (2010). Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior. Journal of Business Ethics, 97 (n° 4), 613-624 [CNRS cat.2, FNEGE cat.1, HCERES cat.A]
CASTERAN H. (2009). A Quantitative Study On The Fair Trade Coffee Consumer.
Participation in a meeting/workshop/seminar/conference/study day/etc.
ROEDERER C., CASTERAN H. Same context, same experience ? A latent class segmentation of Strasbourg Christmas market visitors based on the dimensions of the visit experience., (Academy of Marketing Science Juillet 2016)
CASTERAN H. Réclamations et inertie réactionnelle des clients professionnels, (Association Française de Marketing 2016)
CASTERAN H., ROEDERER C. Same context, same experience? A latent class segmentation of Strasbourg Christmas Market visitors based on the dimensions of the visit experience, (Academy of Marketing Science 2016)
CASTERAN H., MEYER-WAARDEN L. Determinants of the Long-Term Impact of Price Promotions on CLV Components, (EMAC Annual Conference 2015)
CASTERAN H., VALENTINI T. La perception du comportement du personnel de contact par les clients : impacts sur la satisfaction, (Association Française de Marketing 2015)
CASTERAN H., MEYER-WAARDEN L. Les déterminants de l’impact à long terme des promotions de prix sur les composants de la valeur à vie des clients, (Association Française de Marketing 2015)
CASTERAN H., VALENTINI T. Satisfaction des visiteurs et comportement du personnel de contact, (2ème Congrès de l’Association Francophone de Management du Tourisme 2015)
CASTERAN H., MEYER-WAARDEN L. Determinants of the Long-Term Impact of Price Promotions on CLV Components, (EMAC Annual Conference 2015)
CASTERAN H., VALENTINI T. La perception du comportement du personnel de contact par les clients : impacts sur la satisfaction, (Association Française de Marketing 2015)
CASTERAN H., MEYER-WAARDEN L. Les déterminants de l’impact à long terme des promotions de prix sur les composants de la valeur à vie des clients, (Association Française de Marketing 2015)
MEYER-WAARDEN L., CASTERAN H. The Long-Term Impact of Price Promotions on Customer Equity, (EMAC Annual Conference Juin 2014)
MEYER-WAARDEN L., CASTERAN H. L' impact à long termes des promotions de prix sur le capital clients, (Association Française de Marketing Mai 2014)
CASTERAN H., CASTERAN G., MEYER-WAARDEN L. Do organic and fair trade brands develop higher loyalty, (French-German workshop " IS THE DIGITALLY EMPOWERED CUSTOMER A HAPPY CUSTOMER" 2014)
CASTERAN H., MEYER-WAARDEN L. The Long-Term Impact of Sales Promotions on Customer Equity, (EMAC Annual Conference 2014)
CASTERAN H. Linking usage and shopping: how value experiences can distinguish consumers, (Association Française de Marketing 2014)
CASTERAN H., MEYER-WAARDEN L. L'impact à long terme des promotions prix sur le capital client, (Association Française de Marketing 2014)
CASTERAN H., ROEDERER C. « Alice au Pays des Merveilles » ou « Scrooge fuyant les Noëls d’Antan » : Les visiteurs du Marché de Noël vivent-ils la même expérience ?, (1er Congrès de l’Association Francophone de Management du Tourisme 2014)
MEYER-WAARDEN L., CASTERAN H. Impact of Sales Promotions on Customer Lifetime Value and Customer Equity, (Academy of Marketing Science Juin 2013)
MEYER-WAARDEN L., CASTERAN H. Impact of Sales Promotions on Customer Lifetime Value and Customer Equity, (Association Française de Marketing Mai 2013)
CASTERAN H., MEYER-WAARDEN L. The Long-Term Impact of Sales Promotions on Customer Equity, (Association Française de Marketing 2013)
CASTERAN H., MEYER-WAARDEN L. The Long-Term Impact of Sales Promotions on Customer Equity, (European Marketing ACademy Conference 2013 2013)
CASTERAN H., MEYER-WAARDEN L. The Long-Term Impact of Sales Promotions on Customer Equity, (KIT Workshop 2013 2013)
CASTERAN H., ROEDERER C. Impacts of Authenticity on Visit Frequency to a Tourist Location, (Global Marketing Conference Juillet 2012)
CASTERAN H., ROEDERER C. Impact de l’authenticité sur la fréquentation d’un lieu touristique : proposition d’une segmentation, (Association Française de Marketing Mai 2012)
CASTERAN H., ROEDERER C. The operationalization of authenticity through its impact on tourist behavior, (European Marketing ACademy Conference 2012)
CASTERAN H., MEYER-WAARDEN L. The Impact of Sales Promotion on Customer Lifetime Value for Fast Moving Consumer Goods: An Empirical Investigation on the « Single Source » BehaviorScan Panel, (Association Française de Marketing Septembre 2010)
CASTERAN H., MEYER-WAARDEN L. The Impact of Sales Promotion on Customer Lifetime Value for Fast Moving Consumer Goods, (Association Française de Marketing Septembre 2010)
MEYER-WAARDEN L., CASTERAN H. The integration of monetary variables into the Pareto/NBD and BG/NBD models for Customer Lifetime Value modelling, (Association Française de Marketing Septembre 2010)
MEYER-WAARDEN L., CASTERAN H. Application of Vector Autoregressive Models for long term forcasting, (Association Française de Marketing Mai 2010)
CASTERAN H., MEYER-WAARDEN L. Vector Autoregressive (var) Persistence Modeling To Test The Long Term Effects Of Loyalty Programs, (39th EMAC Conference 2010)
CASTERAN H., MEYER-WAARDEN L. The theory of extrinsic/intrinsic motivation applied to the problematic of gratifications within frequent flyer program, (38th EMAC Conference 2009)
CASTERAN H. A study on the fair trade coffee consumer in France, (38th EMAC Conference 2009)
CASTERAN H. Fair trade coffee and brand loyalty in France, (38th EMAC Conference 2009)
CASTERAN H. Modelization of the impact of Fair trade coffee on consumer behavior, (B&ESI Conference 2009)
CASTERAN H. A quantitative study on the Fair trade coffee consumer, (IBER Conference 2008)
CASTERAN H., MEYER-WAARDEN L. Application of latent class models to purchases in the retailing sector and comparison with the Pareto/NBD formulation, (ème Congrès International des Nouvelles Tendances du Marketing (Paris-Venise), 2008)
CASTERAN H., MEYER-WAARDEN L. Incorporating covariates into the Pareto/NBD model: An Empirical Comparison of Alternative Lifetime Value models, (Association Française de Marketing Septembre 2007)
CASTERAN H., MEYER-WAARDEN L. The differentiated impact of loyalty programs’ gratifications on purchase behavior according to purchasing orientations, (Association Française de Marketing Mai 2007)
CASTERAN H., MEYER-WAARDEN L. Empirical Evaluation of NBD models for the estimation of lifetime value in the retailing sector, (Association Française de Marketing Mai 2007)
MEYER-WAARDEN L., CASTERAN H. L’impact différencié des gratifications des programmes de fidélisation sur le comportement d’achat en fonction des orientations d’achat, (Association Française de Marketing 2007)
Doctoral dissertation defended
CASTERAN H. (2010). L'impact des promotions sur la Valeur à Vie du Client et le Capital Client
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