A conference to launch a short training course on transferring family wine businesses

Conférence et lancement d’une formation Vitivinicoles

The corporate chairs “Governance and Family Business Transfer” and “Wine and Tourism” of EMSBS joined forces to launch a new short training course in the School’s Executive Education Program on the theme of family wine business transfer. Here is a look back on the conference and launch.
 

New: short training course dedicated to the transfer of family wine businesses

The corporate chairs “Governance and Family Business Transfer” and “Wine and Tourism” of EMSBS joined forces to launch a new short training course in the School’s Executive Education Program on the theme of family wine business transfer. Here is a look back on the conference and launch.

New: short training course dedicated to the transfer of family wine businesses

Patrice CHARLIER, associate professor, head of the corporate chair “Governance and Family Business Transfer,” and head of executive education at EMSBS, and Coralie HALLER, associate professor, head of the master's degree in tourism management, and head of the corporate chair “Wine and Tourism” at EMSBS, both cocreators of the new short training course specific to the wine industry, remind us that the process of transferring a family business is no trivial affair!

It notably raises patrimonial, legal, tax, and accounting issues. Family dynamics, regarding for example the legitimacy of the transferee and the social-emotional dimension of a transfer, should also be considered. Nicole Bott, winegrower for Domaine Bott Frères in Ribeauvillé, shares her firsthand account of transferring the family estate to her son, outlining the chronological steps and emotions involved.

 

Some family wine business transfer figures

The proportion of business transfers within the family is only 12% in France, compared to 65% in Germany and 76% in Italy! They are often poorly prepared: only 15% of family businesses have a succession plan, even though it is a complex process.

In the more specific case of the agricultural sector in the Grand Est region, we observe that when the head of the estate is over 60 years of age, the future of the estate in the next three years remains uncertain for 7% of them. This raises the question of whether the economic model of family businesses in the wine industry should be maintained.

The short training course on the transfer of family wine businesses is fully in line with the Grand Est region’s wine industry contract, namely the strategic pillar “competitiveness and sustainability of winegrowing enterprises.”

 

Other speakers who shared their expertise

Gérard HIRIGOYEN, “The cost of a hectare of vineyard. The case of Château Petrus.”, professor emeritus at the University of Bordeaux and president of CREFE.

Jean-Michel RIETSCH, “Transferring a winegrowing enterprise,” consultant.

Marie-Paule STURM-GILLARDONI, head of business transfer at the CCI Alsace Eurometropolis. 

 

See the replay of the conference

For more information, contact Marina Masselin:

marina.masselin@emstrasbourg.eu

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