Digital Marketing and Technology Management Dual Degree Specialization

Specializing in Programme Grande Ecole. For a full year, you develop your knowledge in the field of expertise of your choice.

La spécialisation en détails

Our Program

  • Entry requirement

    On selection

  • Degree awarded

    Masters's degree

  • Language

    French and English

  • Format

    Full Time / Co-op

  • Duration

    1 year

Overview

Digital technologies such as big data, social media, cloud computing, analytics, and mobile technologies are playing an increasingly strategic role in business environments and marketing roles. As such, digital transformation represents an important issue for organizations that are thinking about developing their activities. In this specialization, we provide you with the tools to understand the new uses related to these technologies and their integration at the operational and strategic levels.

PALLUD

Jessie
Full Professor

Objectives of the Specialization

  • Integrate digital approaches into marketing strategy.
  • Master the tools and methodologies of digital marketing.
  • Manage and organize information systems in a company in order to implement the digital transformation.
  • Know how to analyze the impact of information systems on management and strategy.
  • Develop your critical and analytical thinking on digital issues.

Strengths of the Specialization

A strategic vision of digital marketing

An educational team bringing together academic experts and experienced professionals

Co-operative education to acquire real professional experience

Ranked 6th in the Eduniversal 2020 ranking

This specialization is part of our dual degree offer. At the end of their studies, our students are awarded a master’s degree from the University in addition to their master’s degree from Programme Grande Ecole

Skills Developed

Hard Skills

Designing and implementing a digital communication strategy

Mastering social media

Using the main web marketing tools (Google Analytics, Google Ads, Facebook Ads, etc.)

Implementing a digitalization strategy within organizations

Data analysis / business intelligence

Soft Skills

Written and oral communication

Analytical thinking

Risk analysis

Teamwork

Discover the Digital Marketing and Technology Management Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire

Contact

Boris Bleriot

Gestionnaire de scolarité

+33 (0)3 68 85 86 81
m2.e-marketing@em-strasbourg.eu

Contact

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