French et English
Full Time / Co-op
Digital technologies such as big data, social media, cloud computing, analytics, and mobile technologies are playing an increasingly strategic role in business environments and marketing roles. As such, digital transformation represents an important issue for organizations that are thinking about developing their activities. In this specialization, we provide you with the tools to understand the new uses related to these technologies and their integration at the operational and strategic levels.
Objectives of the Specialization
Integrate digital approaches into marketing strategy.
Master the tools and methodologies of digital marketing.
Manage and organize information systems in a company in order to implement the digital transformation.
Know how to analyze the impact of information systems on management and strategy.
Develop your critical and analytical thinking on digital issues.