In a Nutshell
-
Entry requirement
Upon selection
-
Degree awarded
Master's degree
-
Language
French and English
-
Format
Full Time / Co-op
-
Duration
1 year
Overview
Digital technologies such as big data, social media, cloud computing, analytics, and mobile technologies are playing an increasingly strategic role in business environments and marketing functions. As a result, digital transformation represents an important issue for organizations that are thinking about developing their activities. In this specialization, we provide you with the tools to understand the new uses of these technologies and their integration at the operational and strategic levels.
Objectives of the Specialization
-
Integrate digital approaches into marketing strategy.
-
Master the tools and methods of digital marketing.
-
Manage and organize information systems in a company in order to implement the digital transformation.
-
Know how to analyze the impact of information systems on management and strategy.
-
Develop your critical and analytical thinking on digital issues.
Strengths of the Specialization
A strategic vision of digital marketing
A teaching team composed of academic experts and experienced professionals
Co-operative education to acquire real professional experience
Ranked 6th in the Eduniversal 2020 ranking
This specialization is part of our dual degree offer: at the end of their studies, our students are awarded a master’s degree from the University in addition to their PGE master’s degree
Skills Developed
Hard Skills
Designing and implementing a digital communication strategy
Mastering social media
Using the main web marketing tools (Google Analytics, Google Ads, Facebook Ads, etc.)
Implementing a digitalization strategy within organizations
Data analysis / business intelligence
Soft Skills
Written and oral communication
Analytical thinking
Risk analysis
Teamwork
Discover the E-marketing and Digital Strategy Dual Degree Specialization
Contact
Boris Bleriot
Gestionnaire de scolarité
+33 (0)3 68 85 86 81
m2.e-marketing@em-strasbourg.eu