Les publications de l'EM Strasbourg

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

FABER A., HERNANDEZ-MENDEZ A., REHM S., MATTHES F. (2020). Collaborative Modelling and Visualization of Business Ecosystems: Insights from two Action Design Research Case Studies. Australasian Journal of Information Systems, 24

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

GROVES K., LACEY M. (2020). Approaches to develop high potential talent: Intended and unintended consequences. Companion to Talent Management

GALATI A., CRESCIMANNO M., COELHO A., MAIZZA A. (2020). Recent trends in the wine consumers' behavior and need for effective marketing strategies. British Food Journal

SUAREZ N., SCANNELLA E., POLIZZI S. (2020). The role of capital and liquidity in bank lending: are banks safer?. Global Policy

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]