Les publications de l'EM Strasbourg

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

JUNAID I., SIGALA M., BANCHIT A. (2020). Implementing community-based tourism (CBT): lessons learnt and implications by involving students in a CBT project in Laelae Island, Indonesia. Journal of Hospitality, Leisure, Sport and Tourism Education

GALATI A., CRESCIMANNO M., COELHO A., MAIZZA A. (2020). Recent trends in the wine consumers' behavior and need for effective marketing strategies. British Food Journal

CARMER A., VELIKOVA N., HERTZMAN J., BERGMAN C., WRAY M., LAPREVOTTE PIPPERT T. (2020). An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19. Wine Business Journal, 4

LOPEZ PASTOR M., GARCíA DE MADARIAGA MIRANDA J., SANCHEZ J., FIGUEIREDO J. (2020). Demand Impact for Prices Ending with ?9? and ?0? in Online and Offline Consumer Goods Retail Trade Channels. International Review of Management and Marketing, 10

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31

COLLECTIF AEI C., HAMELIN A., PFIFFELMANN M. (2020). La résilience entrepreneuriale, un nouvel enjeu de formation ?. Revue Française de Gestion, 8 (n° 293) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

CONDUIT J., KLEINALTENKAMP M. (2020). First things First': The AMS Review - Sheth Foundation 2020 annual doctoral competition for conceptual articles. AMS Review, 10

NORMAND R. (2020). Pesquisas Sociais e a Invenção do Estado de Bem-Estar Social: algumas implicações para a educação. Currículo sem Fronteiras, 20

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13