Les publications de l'EM Strasbourg

CHEN Y., MANDLER T., MEYER-WAARDEN L. (2021). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

GODLEWSKI C., WEILL L. (2021). Are Loans Cheaper when Tomorrow seems Further ?. Economic Modelling, 94 [ABS cat.2, AJG cat.2, CNRS cat.2, FNEGE cat.3, HCERES cat.A] Impact Factor. 3.87

ZAYADIN ., ZUCCHELLA A., AMEEN ., DUCKWORTH C. (2020). Entrepreneurs contextualisation of culture a national setting. International Journal of Entrepreneurial Behaviour and Research [ABS cat.3, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

LAMBERT G., ARAB A. (2020). L'entreprise comme lieu d'apprentissage et de changement : monographie de la première certification ISO 9000 en Algérie. Management International, 24 (n° 3) [CNRS cat.3, FNEGE cat.2, HCERES cat.A] Impact Factor. 3.72

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

BAUMAN M., VELIKOVA N., DODD T., BLANKENSHIP T. (2020). Generational differences in risk perception and situational uses of wine information sources. International Journal of Wine Business Research, 32

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]