Les publications de l'EM Strasbourg

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [CNRS cat.3, HCERES cat.B]

LONG J., VELIKOVA N., DODD T., SCOTT-HALSELL S. (2018). Craft beer consumers' lifestyles and perceptions of locality. International Journal of Hospitality Beverage Management, 2

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

FERRARI M. (2018). Nuove iniziative in materia di etichettatura di origine e ambientale: lo schema Made Green in Italy [. Rivista di diritto agrario

GRANDCLAUDE D., NOBRE T. (2018). Approche sociologique et typologique des logiques de croissance de l'entrepreneur. Revue Internationale PME, 31 (n° 2), 159-198 [CNRS cat.4, FNEGE cat.2, HCERES cat.B]

DOSQUET F., BONNARDEL V., SERAPHIN H. (2018). La marque politique. L'évaluation du logo les Républicains par ses militants. Revue Française du Marketing ? [HCERES cat.C]

HAGEN B., ZUCCHELLA A., GHAURI P. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

SIGALA M. (2018). Implementing social customer relationship management: A process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management [ABS cat.3, CNRS cat.3, HCERES cat.B]

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]