Les publications de l'EM Strasbourg

GROBERT J., MASSA C. (2019). Quand le logo olfactif reflète les valeurs de la marque, application dans le secteur des services.. Décisions Marketing, 93 [CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.B]

FUNGACOVA Z., HASAN I., WEILL L. (2019). Trust in Banks. Journal of Economic Behavior and Organization, 157 [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, FNEGE2025 cat.2, HCERES cat.A]

GROVES K. (2019). #MeToo movement exposes lack of succession planning. Chief Executive

JAGER A., RAUCH R., THIEMANN D. (2019). Die sechs Gefahren der digitalen Arbeitswelt - und was Sie dagegen tun können. Personalmagazin

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective

CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

MUNZEL A., MEYER-WAARDEN L., GALAN J. (2018). The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MAGNANI G., ZUCCHELLA A. (2018). Uncertainty in entrepreneurship and management studies. A systematic literature review. International Journal of Business and Management, 12

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, FNEGE2025 cat.2, HCERES cat.A]

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [ABS cat.3, CNRS cat.3, HCERES cat.B]