Les publications de l'EM Strasbourg

GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F., MOYA BURGOS I., RECUERO VIRTO N. (2018). Do isolated Packaging variables influence consumers' Attention and Preferences?. Physiology & Behavior

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective

DJURICIC K. (2018). Effectuation and foresight - An exploratory study of the implicit links between the two concepts. Technological Forecasting and Social Change [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

GOEL L., ZHANG P., REHM S. (2018). Social Media in Small Business Operations. Journal of Digital and Social Media Marketing, 5 (n° 4)

ROEDERER C., FILSER M. (2018). Revisiting the museal experience. Qualitative Market Research, 21 (n° 4) [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

MUNZEL A., MEYER-WAARDEN L., GALAN J. (2018). The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ANKMAN H., PLEWA C., CONDUIT J. (2018). Co-Creating Value in Online Innovation Communities. European Journal of Marketing, 53 (n° 6) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective

LéON F., WEILL L. (2018). Islamic Banking Development and Access to Credit. Pacific Basin Finance Journal [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.B]

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [ABS cat.3, CNRS cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., EYLER R. (2018). Do strategic orientation and managerial characteristics impact performance in the U.S. wine industry?. International Journal of Wine Business Research, 30