Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

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2032 publications

DOSQUET F., BONNARDEL V., SERAPHIN H. (2018). La marque politique. L'évaluation du logo les Républicains par ses militants. Revue Française du Marketing ? [HCERES cat.C]

HAGEN B., ZUCCHELLA A., GHAURI P. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

SIGALA M. (2018). Implementing social customer relationship management: A process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management [ABS cat.3, CNRS cat.3, HCERES cat.B]

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

MUNZEL A. (2018). The Social Side of Sustainability: Well-Being As a Driver and an Outcome of Social Relationships and Interactions on Social Networking Sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

BROIHANNE M., ORKUT H. (2018). Investment goals and mental accounting in French retail clients. Finance, 39 [ABS cat.1, AJG cat.1, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

YAO Y. (2018). Can you measure resilience if you are unable to define it? The analysis of Supply Network Resilience (SNRES). Supply Chain Forum: An International Journal, 19, 255-265 [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

SAUER P., SEURING S. (2018). A three-dimensional framework for multi-tier sustainable supply chain management. Supply Chain Management: An International Journal, 23 (n° 6) [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]