Les publications de l'EM Strasbourg

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [ABS cat.3, CNRS cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., EYLER R. (2018). Do strategic orientation and managerial characteristics impact performance in the U.S. wine industry?. International Journal of Wine Business Research, 30

YANG C., YANG F., YI J., TANG M. (2018). How humble leadership enhances employee performance: The mediating role of psychological need satisfaction and moderating role of work unit structure. Nankai Business Review, 21

MUNZEL A. (2018). Finding meaning in contradiction on employee review sites: Effects of discrepant online reviews on job application intentions. Journal of Interactive Marketing, 43 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

TUSSYADIAH I., SIGALA M. (2018). Shareable tourism: tourism marketing in the sharing economy. Journal of Travel & Tourism Marketing [CNRS cat.4, FNEGE cat.3, HCERES cat.C]

SCHAEFFER V., ÖCALAN-ÖZEL S., PENIN J. (2018). The complementarities between formal and informal channels of university-industry knowledge transfer: A longitudinal approach. Journal of Technology Transfer, 1 (n° 25) [ABS cat.3, AJG cat.3, CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.2, HCERES cat.B]

ALLAIN E., LAURIN C. (2018). Explaining implementation difficulties associated with Activity-Based Costing through system uses. Journal of Applied Accounting Research, 19 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ALANSARI M., VELIKOVA N., JAI T. (2018). Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9

BLASCO LóPEZ F., RECUERO VIRTO N., MANZANO A., GARCíA DE MADARIAGA MIRANDA J. (2018). Residents' attitude as determinant of tourism sustainability. The case of Trujillo. Journal of Hospitality and Tourism Management, 35

FRANCOIS A., PHELIPPEAU E. (2018). Paraître transparent ? Les usages des déclarations d'intérêts des maires des grandes villes françaises. Revue Française d'Administration Publique, 165 [CNRS cat.4, HCERES cat.C]