Les publications de l'EM Strasbourg

KUNZ W., ASKOY L., BART Y., HEINONEN K., KABADAYI S., ORDENES F., SIGALA M., DIAZ D., THEODOULIDIS B. (2017). Customer engagement in a big data world. Journal of Services Marketing, 31 (n° 2) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GROVES K. (2017). The business case for succession management capabilities: Evidence-based strategies for developing talent and sustaining leadership continuity.. Graziadio Business Review

BURGER-HELMCHEN T. (2017). Meta-analysis in marketing research. Innovative Marketing, 13

MACKAY B., STOYANOVA V. (2017). Scenario planning with a sociological eye: augmenting intuitive logics for understanding the Future of Scotland and the UK. Technological Forecasting and Social Change [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CONDUIT J., CHEN T. (2017). Bridging and Transcending Customer Engagement and Co-creation: Conceptual and Empirical Insights. Journal of Service Theory and Practice, 27 (n° 4) [ABS cat.1, CNRS cat.4, HCERES cat.C]

SULTAN P., WONG H., SIGALA M. (2017). Segmenting the Australian organic food consumer market. Asia Pacific journal of marketing and logistics, 30

ZA S., SCORNAVACCA JUNIOR E. (2017). The role of media dependency in predicting continuance intention to use ubiquitous media systems. Information, 54

OTT C. (2017). Kalkulation von Fernbuslinien - Konzeptionelle Überlegungen an einem Beispiel. Controlling, 29 (n° 1)

REHM S., GOEL L., JUNGLAS I. (2017). Using Information Systems in Innovation Networks: Uncovering Network Resources. Journal of the Association for Information Systems, 18 (n° 8)

BOOTZ J., SCHENK E., SONNTAG M. (2017). Gestion stratégique des compétences en PME : enseignements d’une recherche-intervention. Revue Française de Gestion, 43 [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

BOWDEN J., CONDUIT J., HOLLEBEEK L., LUOMA-AHO V., SOLEM B. (2017). Engagement Valence Duality and Spillover Effects in Online Brand Communities. Journal of Service Theory and Practice, 27 (n° 4) [CNRS cat.4, HCERES cat.C]

RICHARD S., BARTH I. (2017). Entre attentes et réalités: une analyses des conséquences de la révélation légale du handicap en entreprise. Management & Avenir, 6 (n° 96) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]