Les publications de l'EM Strasbourg

VELIKOVA N., WILKINSON K., HARP S. (2016). Reaching the Hispanic wine market: Highlighting the opportunities. Journal of Food Products Marketing, 22

VELLERA C., GAVARD-PERRET M. (2016). Repérer les consommateurs créatifs par leur capacité d'imagerie mentale ?. Décisions Marketing, 82 (n° 2) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DOLAN R., CONDUIT J., FAHY J., GOODMAN S. (2016). Engaging Customers through Social Media Content: Development of a Theoretical Framework. Journal of Strategic Marketing, 24 (n° 4) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

GILINSKY A., LAWSON N. (2016). Digital case projects: Helping students achieve digital literacy and content mastery. Case Research Journal, 36

SCORNAVACCA JUNIOR E. (2016). Wireless technologies in New Zealand Businesses: a longitudinal assessment. Journal of Computer Information Systems, 55 (n° 2)

FOISIL N. (2016). La langue allemande dans le contexte français (alsacien) de l'apprentissage. De la salle de classe à la scène. E.M.E

ZHAO Y., ZHANG L., TANG M., KOU G. (2016). Bounded confidence opinion dynamics with opinion leaders and environmental noises. Computers & Operations Research [ABS cat.3, CNRS cat.2, HCERES cat.A]

MUNZEL A. (2016). Delight the Experts, But Never Dissatisfy Your Customers! A Multi-Category Study on the Effects of Online Review Source on Intention to Buy a New Product. Journal of Retailing and Consumer Services, 29 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HOLLEBEEK L., CONDUIT J., BRODIE R. (2016). "Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement. Journal of Marketing Management, 32 (n° 5) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZUCCHELLA A., HAGEN B., DENICOLAI S., MASUCCI M. (2016). Early and accelerated internationalization: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing

ROGER P., EGARIUS D. (2016). Sociétaire d'une banque coopérative: décision financière ou décision éthique?. Finance Contrôle Stratégie, 19 (n° 4) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GROVES K. (2016). Transformational leadership and follower reactions to change: A moderated mediation model of follower values and organization change magnitude. Journal of Leadership and Organizational Studies