International Research Workshop on Wine Tourism
and Agrifood

The Corporate Chair “Wine and Tourism”, EM Strasbourg Business School, and the University of Perpignan Via Domitia co-organise the 4th International Research Workshop on Wine Tourism and Agrifood “Transitions and Resilience” with the support of the French Association of Tourism Management (AFMAT) affiliated to the French Foundation of Management Education (FNEGE). The International Research Workshop is designed to gather both wine and tourism researchers and professionals to discuss the current challenges for the international wine tourism and agri-food industry and delineate their future directions.

The International Research Workshop will take place in the Roussillon region, Perpignan, France, on 15 - 17th October 2025.

Topics:

The Corporate Chair “Wine and Tourism” is pleased to invite you to submit proposals for presentations focused on the current and future challenges facing the wine and agri-food sectors. This event will explore how these industries are adapting to shifting environmental, economic, and social dynamics, and discuss strategies for building resilience in the face of climate change, market fluctuations, and changing consumer expectations. 

This event aims to bring together researchers, practitioners, and professionals to explore key topics such as wine tourism, food sovereignty, agricultural transitions, and the resilience and sustainability of viticulture and tourism in our regions.

Taking place over two days, the workshop features roundtable discussions and immersive experiences. Researchers, industry professionals, and practitioners will come together to share insights on sustainable practices, the role of innovation in enhancing resilience, and the broader impact of these sectors on local economies and food systems.

The International Research Workshop calls for research papers investigating topics related (but not limited) to the following topics:

• Customer segmentation
• New consumer behaviors
• Consumer preferences and environmental awareness in wine consumption
• Experience design and visitor engagement
• Marketing strategies and innovation
• Sustainable production and environmental challenges
• Entrepreneurship and innovation management
• Innovation in sustainable practices and sectoral transitions
• Cooperation, collaboration, networks, and alliances
• Cross-cultural studies and cultural influences
• Cross-border challenges in production and market adaptation
• Destination management
• Food sovereignty
• Resilience of rural and agricultural regions
• Transitions and sustainability in agriculture
• Synergies between food systems and tourism
• Impact of climate change on production and territories

Submission guidelines:

Contributions should focus on latest development and findings in management sciences in the wine tourism and agri-food industry. We welcome theoretical, empirical, experimental, and case study research contributions. All contributions should clearly address the practical and theoretical implications of the research reported.

Format of contributions: extended abstracts

• Competitive papers: completed research papers on any topics related to the themes of the workshop
• Work-in-progress reports: on-going research or ideas for future research in order to generate feedback on any topics related to the theme of the workshop

Requirements for contributions

• 5 pages maximum, excluding title page, references and appendices
• Title page should include name(s) of author(s), affiliations, email address and corresponding author
• APA 6th referencing style
• Font: Times New Roman, Font size: 12, 1,15 line spacing, Margins 2,5 cm for top, bottom, left and right
• Only word documents will be accepted (save the title of your paper as title of the contribution)

All contributions will go through a double-blind peer-review process.

Accepted contributions presented during the workshop will be included in the workshop proceedings.

Best contributions will be published in a collective research book as a book chapter or in a special edition in a Journal.

We invite you to submit your contribution before the 15th April 2025 - submissions open early March 2025 and should be sent to wtaf2025workshop@univ-perp.fr 

Workshop Program:

Wednesday October 15, 2025:

• 19.00-20.00: Welcome Cocktail (Perpignan city, Place de la Cathédrale)

Thursday October 16, 2025:

• 09.00-09.30: Participant registration and welcome coffee (Location: IAE entrance Hall - UPVD

• 09.30-10.00: Welcome and greetings (Room IAE 2-3)
  • Coralie Haller, EM Strasbourg, University of Strasbourg, France
  • Olga Goncalves, IAE, University of Perpignan Via Domitia, France
  • Aurélie Corne, IAE, University of Perpignan Via Domitia, France

• 10.00-12.00: SESSION 1 (Room IAE 2-3): CONSUMERS PREFERENCES AND SUSTAINABILITY

• Session chair: Aurélie Corne, IAE, University of Perpignan Via Domitia, France

  • Paper 1: High-Altitude, High Value? Consumer Preferences for Mountain Wines
    • Authors:
      • Giulia Maesano, Alma Mater Studiorum, University of Bologna, Italy
      • Andrea Baroni, Alma Mater Studiorum, University of Bologna, Italy
      • Maurizio Canavari, Alma Mater Studorium, University of Bologna, Italy
      • Katia Sidali, University of Verona, Italy
  • Paper 2: Valuing Organic Wines: An Economic Experiment on Consumer Preferences
    • Authors:
      • Lucas Silveiredo, iBMS, University of Minho, Portugal
      • Pedro Salvador, iBMS, University of Minho, Portugal
      • Beatriz Casais, iBMS, University of Minho, Portugal
      • Lígia Costa Pinto, iBMS, University of Minho, Portugal
    • Paper 3: Wine Consumer Deep Drill: Conjoint-Based Segmentation for Sustainable Offer Design
      • Authors:
        • Marc Dressler, Ludwigshafen University of Business and Society, Germany
        • Katharina Kleiner, Ludwigshafen University of Business and Society, Germany
    • Paper 4: Assessing the Willingness to Pay for Sustainable Olive Oil in Portugal and Spain: A CVM Comparative Study
      • Authors:
        • Belén López-Felices, University of Almeria, Spain
        • Lígia Costa Pinto, iBMS, University of Minho, Portugal
        • Marieta Valente, NIPE, University of Minho, Portugal
        • Juan F. Velasco-Muño, University of Almeria, Spain
• Lunchbreak with Slow-food Pays Catalan
• 13.30-14.15: KEYNOTE SPEAKER (Co-working room Incubateur)
  • ISLAND WINE TOURISM IN THE FACE OF CLIMATE CHANGE: PERCEIVED RISKS AND ADAPTATION MEASURES, Dr. Maria Alebaki
• 14.20-15.20: ROUNDTABLE DISCUSSION (Co-working room Incubateur)
  • VITICULTURE AND CLIMATE CHANGE: WATER, TERRITORIES, AND CONFLICTS OF USE BETWEEN TOURISM AND AGRICULTURE, Dr. Coralie Haller
    • Participants:
      • Jean Bertrand, Head of Water Management, Pyrénées-Orientales Chamber of Agriculture
      • Antoine Lespes, Research and Development Officer, Domaine LAFAGE (specializing in regenerative viticulture)​​​​​​​
• 15.25-15.45: Coffee break
• 15.45-17.15: SESSION 2 (Room IAE 2-3): ENTREPRENEURSHIP, INNOVATION AND BUSINESS MODELS FOR RESILIENCE
• Session chair: Yosr Bentahar, Paris Business School, France
  • Paper 1: From Business Ecosystems to Project-Oriented Ecosystems: Towards an Organized Structure Serving Innovation​​​​​​​
    • Authors:
      • ​​​​​​​Esther Schmitt, EM Strasbourg Business School, University of Strasbourg, France
      • Coralie Haller, EM Strasbourg Business School, University of Strasbourg, France
    • Paper 2: Passion Driven Entrepreneurship to Become a Farmer​​​​​​​
      • ​​​​​​​Authors:
        • ​​​​​​​Yosr Bentahar, Paris School of Business, France
        • Sarah Mussol, University of Montpellier, France
    • Paper 3: Passing down the vineyard: A study of family business transitions in the AOC Cairanne between outgoing owners and successors
      • ​​​​​​​Author:​​​​​​​
        • ​​​​​​​Mathilde Bleesz, Wine Estate Successor in Alsace, France
• 17.25-17.55: Transfer to winery by bus
• 18.00-19.15: Visit to the winery and testing at Domaine Sol Payré
• 19.30-22.00: Dinner at Domaine Sol Payré
• 22.00-22.45: Transfer from Dinner location to IAE UPVD and Perpignan train station or Perpignan city

Friday October 17, 2025:

• 08.30-08.45: Welcome coffee (Location: IAE entrance HALL - UPVD)

• 08.45-10.45: SESSION 3 (Room IAE 2-3): WINE TOURISM, GASTRONOMY AND TRANSITIONS

• Session chair: Raquel Camprùbi, University of Girona, Spain

  • Paper 1: Green Revolution in the Restaurant Industry: A Systematic Review of Sustainability in Gastronomy
    • Authors:
      • Mireia Pascual, University of Girona, Spain
      • José A. Donaire, University of Girona, Spain
  • Paper 2: Rethinking Wine through No-Low Perspectives
    • Authors:
      • Maggie Scordel, Institut Lyfe, France
      • Marco Bottura, Institut Lyfe, France
    • Paper 3: Structuring an Emerging Wine Tourism Destination: A Proximity-Based Approach. The Case of the Moselle Wine Route
      • ​​​​​​​​​​​​​​Author:
        • Stéphanie Hirtz, EM Strasbourg Business School, University of Strasbourg, France
    • Paper 4: Inclusive Wine Tourism: Designing Accessible Experiences for All
      • Authors:
        • ​​​​​​​Coralie Haller, EM Strasbourg Business School, University of Strasbourg, France
        • Michel Franck, EM Strasbourg Business School, University of Strasbourg, France
• 10.55-11.55: Transfer to Collioure by bus
• 12.00-12.45: Activity
• Lunchbreak at Bouillon Marinade
• 14.15-15.30: Visit to Collioure  (voted Most Beautiful Village in France in 2024) with the Tourist Office
• 15.30-17.00: Visit to the Cooperative Winery and tasting at Le Cellier des Dominicains
• 17.00-17.10: Closing and greetings (Location: Le Cellier des Dominicains Cooperative Winery)
  • Coralie Haller, EM Strasbourg Business School, University of Strasbourg, France
  • Olga Goncalves, IAE, University of Perpignan Via Domitia, France
  • Aurélie Corne, IAE, University of Perpignan Via Domitia, France
• 17.15-18.15: Transfer from Collioure to IAE UPVD and Perpignan train station or Perpignan city by bus

Call for papers:

Please find the call for papers available here!

Registration link:

To register for the event, please click on this link.

Registration fees:

You can find all the information about registration fees here!

Practical  information:

Getting to the Conference

Place: IAE Perpignan, Address: Chem. de la Passio Vella, 66000 Perpignan

You can easily reach the IAE by public transport:

• Bus lines:
  • Line A : Stop "Campus"
  • Line C : Stop "Campus"

Please click on this link to find the map between the campus stop and the IAE. 

Click here to view the complete route and timetable for Bus Line A
Click here to view the complete route and timetable for Bus Line C

Here is a selection of hotels:

• Villa Duflot
• Hotel Holiday Inn Perpignan
• Hotel la Fauceille
• Dali Hotel
• B&B Hotel
• Ibis Styles
• Hotel de la Loge
• Hotel NYX

You can find a detailed comparison by clicking here!

Key dates:

• Deadline for extended abstract submissions: 15th April 2025
• Notifications to authors: 15th May 2025
• Receipt of final extended abstract for proceedings: 15th June 2025
• Final date for registration: 30th June 2025
• Conference dates: 15&17th October 2025

For further information please contact: wtaf2025workshop@univ-perp.fr

Scientific comittee:

• Maria ALEBAKI, Institute of Agricultural Economics and Rural Sociology, Greece
• Yosr BEN TAHAR, Paris School of Business, France
• Didier BEDE, Université Toulouse III, France
• Jeanne BESSOUAT, EM Strasbourg Business School, University of Strasbourg, France
• Hartwig BOHNE, SRH University Campus Dresden, Germany
• Laurent BOTTI, University of Perpignan Via Domitia, France
• Ana BROCHADO, Lisbon University, Portugal
• Raquel CAMPRUBI, University of Girona, Spain
• Roberta CROUCH, Flinders University, Australia
• Léo-Paul DANA, Dalhousie University, Canada
• Marc DRESSLER, Wein Campus, Ludwigshafen University, Germany
• Roxane FAVIER, IAE Savoie Mont Blanc, France
• Vladi FINOTTO, Ca'Foscari University, Italy
• Saurabh KUMAR DIXIT, North-Eastern Hill University, India
• Nada MAANINOU, EM Strasbourg Business School, University of Strasbourg, France
• Nathalie MAUMON, University of Toulouse 2 Jean Jaurès, France
• Christine MAURACHER, Ca'Foscari University, Italy
• Jean-Paul MEREAUX, University of Reims Champagne Ardennes, France
• Sarah MUSSOL,  Montpellier Business School, University of Montpellier, France
• Jean-Eric PELET, IAE Amiens, France
• Nicolas PEYPOCH, University of Perpignan Via Domitia, France
• Daria PLOTKINA, EM Strasbourg Business School, University of Strasbourg, France
• Donna SEARS, FC Manning School of Business, Acadia university, Canada
• Nic, S. TERBLANCHE, Stellenbosch University, South Africa
• Tony VALENTINI, EM Strasbourg Business School, University of Strasbourg, France
• Tan VO THAN, ESC La Rochelle, France

Organizing comittee:

• Aurélie CORNE, IAE Perpignan, University of Perpignan Via Domitia
• Olga GONCALVES, IAE Perpignan, University of Perpignan Via Domitia
• Coralie HALLER, EM Strasbourg Business School, University of Strasbourg