Les publications de l'EM Strasbourg

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

LE CORRE J. (2020). Teaching cases online: Pedagogy and technique to adapt quickly to an online higher education classroom. Case Research Journal, 40 (n° 4)

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.B]

LEFEBVRE V., HAMELIN A. (2020). Introduction en bourse et croissance externe des PME françaises. Revue d'Économie Financière, 138 [CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C]

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZAYADIN ., ZUCCHELLA A., AMEEN ., DUCKWORTH C. (2020). Entrepreneurs contextualisation of culture a national setting. International Journal of Entrepreneurial Behaviour and Research [ABS cat.3, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

JUNAID I., SIGALA M., BANCHIT A. (2020). Implementing community-based tourism (CBT): lessons learnt and implications by involving students in a CBT project in Laelae Island, Indonesia. Journal of Hospitality, Leisure, Sport and Tourism Education

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

KLEIN M. (2020). Réussite commerciale et satisfaction des vendeurs, face aux comportements négatifs des clients : effet médiateur de la maîtrise des émotions. Décisions Marketing [CNRS cat.3, FNEGE cat.3, HCERES cat.B]