Les publications de l'EM Strasbourg

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

LAMBERT G., REINHARD E. (2018). Certification ISO et Lean Management: histoire d'une double amnésie managériale.. Revue Française de Gestion, 44 (n° 277) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIM M., CONDUIT J., PLEWA C. (2018). Engagement within a service system: A fuzzy set analysis in a higher education setting. Journal of Service Management, 29 (n° 3) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective

ALVAREZ MILAN A., RETO F., RAUSCHNABEL P., HINSCH C. (2018). Strategic customer engagement marketing: A decision making framework. Journal of Business Research [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SUAREZ N., GONZALEZ F., FERNáNDEZ A. (2018). Bank supply shocks and the substitution between bank and nonbank debt. Journal of Corporate Finance [ABS cat.4, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

TUSSYADIAH I., SIGALA M. (2018). Shareable tourism: tourism marketing in the sharing economy. Journal of Travel & Tourism Marketing [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

MUNZEL A., MEYER-WAARDEN L., GALAN J. (2018). The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

HAGEN B., ZUCCHELLA A., GHAURI P. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ZINS A., WEILL L. (2018). Cyclicality of lending in Africa: the influence of bank ownership. Emerging Markets Review, 37 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]