Les publications de l'EM Strasbourg

GARTNER J., LEMAIRE C., MERDINGER-RUMPLER C. (2018). Impacts de l'auto-évaluation des compétences dans un hôpital luxembourgeois. Revue Française de Gestion, 44 (n° 270) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

MUNZEL A. (2018). Finding meaning in contradiction on employee review sites: Effects of discrepant online reviews on job application intentions. Journal of Interactive Marketing, 43 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [CNRS cat.3, HCERES cat.B]

LONG J., VELIKOVA N., DODD T., SCOTT-HALSELL S. (2018). Craft beer consumers' lifestyles and perceptions of locality. International Journal of Hospitality Beverage Management, 2

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

FERRARI M. (2018). Nuove iniziative in materia di etichettatura di origine e ambientale: lo schema Made Green in Italy [. Rivista di diritto agrario

GRANDCLAUDE D., NOBRE T. (2018). Approche sociologique et typologique des logiques de croissance de l'entrepreneur. Revue Internationale PME, 31 (n° 2), 159-198 [CNRS cat.4, FNEGE cat.2, HCERES cat.B]

DOSQUET F., BONNARDEL V., SERAPHIN H. (2018). La marque politique. L'évaluation du logo les Républicains par ses militants. Revue Française du Marketing ? [HCERES cat.C]

HAGEN B., ZUCCHELLA A., GHAURI P. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24