Les publications de l'EM Strasbourg
Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.
2002 publications
PLOTKINA D., MUNZEL A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product.. Journal of Retailing and Consumer Services, 29 [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
MASSA C., GALAN J. (2016). L'expérience de consommation collective : du communautaire à l'identitaire. Le cas des Flash Mobs. La Revue des Sciences de Gestion, 281 (n° 5) [FNEGE cat.4, HCERES cat.C]
RAINELLI-WEISS H. (2016). Business as usual in Financial Markets? The creation of incommensurables as institutional maintenance work. Organization Studies [ABS cat.4, CNRS cat.1, FNEGE cat.1, HCERES cat.A]
GODLEWSKI C., TURK-ARISS R., WEILL L. (2016). Do the type of sukuk and choice of shari'a scholar matter?. Journal of Economic Behavior and Organization, 132 [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
HOLLEBEEK L., CONDUIT J., BRODIE R. (2016). "Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement. Journal of Marketing Management, 32 (n° 5) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
ZUCCHELLA A., HAGEN B., DENICOLAI S., MASUCCI M. (2016). Early and accelerated internationalization: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing
ROGER P., EGARIUS D. (2016). Sociétaire d'une banque coopérative: décision financière ou décision éthique?. Finance Contrôle Stratégie, 19 (n° 4) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
GROVES K. (2016). Transformational leadership and follower reactions to change: A moderated mediation model of follower values and organization change magnitude. Journal of Leadership and Organizational Studies
RIEKE S., FOWLER D., CHANG H., VELIKOVA N. (2016). Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. Journal of Fashion Marketing and Management, 20
VASSILEVA B. (2016). SIMbyCID blended learning environment for entrepreneurial competences. International Journal Knowledge in Practice, 15
RAMBOARISON-LALAO L., BARTH I. (2016). Stratégie de faire-face des couples à double carrière. Cas de médecins malgaches SIEs en France. Psychanalyse et Management, 7 (n° 7)
STOYANOV S., WOODWARD R., STOYANOVA V. (2016). Simple word of mouth or complex resource orchestration for Overcoming Liabilities of Outsidership'. Journal of Management [ABS cat.4*, CNRS cat.1, FNEGE cat.1, HCERES cat.A]