Les publications de l'EM Strasbourg

PEREIRA PÜNDRICH A., MERCURI-CHAPUIS S. (2016). Della en mode slow fashion. Recherche et Cas en Sciences de Gestion (RCSG), 16

ZHAO Y., ZHANG L., TANG M., KOU G. (2016). Bounded confidence opinion dynamics with opinion leaders and environmental noises. Computers & Operations Research [ABS cat.3, CNRS cat.2, HCERES cat.A]

MUNZEL A. (2016). Delight the Experts, But Never Dissatisfy Your Customers! A Multi-Category Study on the Effects of Online Review Source on Intention to Buy a New Product. Journal of Retailing and Consumer Services, 29 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ANDRE P., BROYE G., PONG C., SCHATT A. (2016). Are joint audits associated with higher audit fees ?. European Accounting Review, 25 (n° 2) [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SHARMA S., CONDUIT J. (2016). Cocreation culture in health care organizations. Journal of Service Research [CNRS cat.2, FNEGE cat.1, HCERES cat.A]

SIGALA M. (2016). Learning with the market: A market approach and framework for developing social entrepreneurship in tourism and hospitality. International Journal of Contemporary Hospitality Management, 28 (n° 6) [CNRS cat.3, HCERES cat.B]

VELIKOVA N., WILKINSON K., HARP S. (2016). Reaching the Hispanic wine market: Highlighting the opportunities. Journal of Food Products Marketing, 22

VELLERA C., GAVARD-PERRET M. (2016). Repérer les consommateurs créatifs par leur capacité d'imagerie mentale ?. Décisions Marketing, 82 (n° 2) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DOLAN R., CONDUIT J., FAHY J., GOODMAN S. (2016). Engaging Customers through Social Media Content: Development of a Theoretical Framework. Journal of Strategic Marketing, 24 (n° 4) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

GILINSKY A., LAWSON N. (2016). Digital case projects: Helping students achieve digital literacy and content mastery. Case Research Journal, 36

SCORNAVACCA JUNIOR E. (2016). Wireless technologies in New Zealand Businesses: a longitudinal assessment. Journal of Computer Information Systems, 55 (n° 2)

FOISIL N. (2016). La langue allemande dans le contexte français (alsacien) de l'apprentissage. De la salle de classe à la scène. E.M.E