HuManiS Research Center

Areas of Research

Five research areas

  • Human resources management:
    Today, faced with the societal challenges of sustainable development, companies must engage proactively by implementing a social or societal responsibility policy. The opening up of markets and development of emerging countries is increasing the heterogeneity of local environments that multinationals may encounter. This situation leads to rethinking the way in which global players take local particularities into consideration. In such a context, the internationalization or diversity of human resources appears to be a major theme that attracts a great deal of research work.

    • Isabelle BARTH - Leadership / Inclusion / Managerial Innovations
    • Natalie DAVID - Intra-organizational Networks / Microfoundations - Organizational Behavior / Quantitative Research
    • Pia IMBS
    • Hélène LANGINIER - Expatriation / Linguistic Diversity / Intercultural Management
    • Marie LEMAIRE - CSR / Hybrid Organizations / Paradox
    • Kevin MACGABHANN - HR Management / Diversity / Intercultural Management
    • Felix OSTERTAG - Social Entrepreneurship & Hybrid Organizations / Sustainability / Institutions
    • Aline PEREIRA PÜNDRICH - Corporate Social Responsibility & Performance / Crisis Management & Communication / Sustainability & Slow Management
    • Sébastien POINT - Diversity / Expatriation / Qualitative Research
    • Lovanirina RAMBOARISON-LALAO - Diversity / CSR / Leadership
    • Sarah RICHARD  - Handicap / Diversity / Identity
    • Jocelyne YALENIOS - Evaluation & Human Performance/HR Collaboration – Managers/Talent Management

  • Marketing:
    The research work undertaken in marketing deals with various topical themes including the experience of individuals (consumers, customers, and citizens) and the experiences orchestrated by brands and organizations such as experience strategies translated into physical and digital B2C and B2B contexts, customer journeys, and brand experiences that result from them. The Customer Experience Chair offers a space for research and reflection to examine these topics in collaboration with companies.

    • Marine CAMBEFORT - Anti-consumption / Opinion Leadership / Qualitative Research
    • Eric CASENAVE - Marketing Accountability / Personal Selling / Evolutionary Psychology
    • Herbert CASTERAN - Customer Value / Modeling / Authenticity
    • Raficka HELLAL-GUENDOUZI - Acculturation of Expatriates / Food / Consumer Culture Theory (CCT)
    • Sylvie HERTRICH - International Marketing / Luxury Marketing / Case Studies
    • Richard HUAMAN-RAMIREZ - Branding / Consumer Psychology / International Marketing
    • Nada MAANINOU - Brand-Consumer Relationships / Brand Age / Quali/Quanti Research
    • Charlotte MASSA - Consumption Experience / Sensorial Marketing / Private Brand
    • Caroline MERDINGER
    • Jean PFIFFELMANN - Persuasive Communication / Personalized Advertising / Employer Branding
    • Daria PLOTKINA - Electronic Word of Mouth / Consumer Vulnerability and Self-Efficacy / Self-Congruence Theory
    • Landisoa RABESON - Ethical Consumption / Consumer Behaviour / Service Recovery
    • Claire ROEDERER - Customer Experience/ Experiential Marketing / Experiential consumption
    • Laurianne SCHMITT - Sales / Digital Retail / B2B Sales Representatives
    • Dobromir STOYANOV - Vending retail marketing / Sustainable marketing / Quantitative research methods
    • Tony VALENTINI - Experiential Marketing / Physical and Digital Experiential Context / Customer Value
    • Agnès WALSER-LUCHESI - Price Management / Corporate Hospitality / Anthropomorphism

  • Strategy:
    The research carried out in strategy reveals original perspectives, both in terms of entrepreneurship and innovation, and change management and structure coordination. The wealth of perspectives adopted and knowledge accumulated over several years by our researchers in the domains of knowledge management, community and network dynamics, dynamic capacity management, non-deterministic innovation phenomena based on experimentation, diversity and circularity in companies, and change in organizations, lets us participate in the renewal of concepts that are the foundation of our scientific corpus in management sciences. The current dynamic of the center is based on developing the international dimension of research and consolidating research methodology skills.

    • Jean-Philippe BOOTZ - Knowledge Management / Foresight / Community of Practice
    • Amélie BOUTINOT - Recognition Processes / Creative Industries / Trajectories
    • Claude CHAILAN - International Business & Politics / Business Models for Emerging Countries / Luxury
    • Didier GRANDCLAUDE - Entrepreneurship and Growth / Strategy and Open Strategy / Action Research and Intervention
    • Coralie HALLER - Enterpreneurship / Information System Management / Wine Tourism
    • Diana KWOK - Strategy / Cultural Diversity / Multilevel Models
    • Gilles LAMBERT - Organizational Change / Quality Management / Entrepreneurship
    • Célia LEMAIRE - Organizational Performance / Management Accounting and Control / Health and Social Care Sector
    • Jacques LIOUVILLE - Strategy / International Business / Success Factors 
    • Babak MEHMANPAZIR - International business / Leadership / Intercultural Competencies
    • Sabine MENU - Identities & Policy-Making / Cluster Policies / EU History & Functioning
    • Sophie MICHEL - Organizational Theory / Food System & Sustainability    
    • Thierry NOBRE - Health Care Management / Organizational Change Management / Strategic Management
    • Dominique SIEGEL – Strategy / Enterpreneurship / Quality
    • Stéphano VACHER – Strategy / CSR / Innovation

  • Supply chain:
    Research in supply chain management covers a very broad cross-disciplinary spectrum ranging from logistics and product and service flow modeling to engineering and manufacturing functions and including related issues such as risk management and optimization. In a climate of digitalization increasingly generalized through information flows deployed throughout the chain, innovation has an important place and strongly influences research stakes including Supply Chain 4.0, Warehousing 4.0, artificial intelligence, diagnostics, big data in Industry 4.0, and Manufacturing 4.0.

    • Marc BARTH - SCM / Modeling / Design
    • Jeanne BESSOUAT - Warehouses / Wine Supply Chain / Urban Logistics
    • David DAMAND- Planning and Control Methods / Physical Flow Analysis / Warehouse
    • Samia CHEHBI-GAMOURA - Artificial Intelligence / Supply Chain Analytics / Technologies 4.0
    • Ridha DERROUICHE - Supply Chain Collaboration / Supply Chain 4.0 / Green Supply Chain
    • Philipp SAUER - Multi-tier Supply Chain Management / Sustainable Supply Chain Management / Institutions & Tensions in Supply Chains
    • Laurence VIALE - Purchasing, Innovation / Sustainable Supply Chain / Digital Supply Chain and PSM

  • Information systems:
    The Information Systems group considers information systems as a strategic asset for companies, business networks, and ecosystems. It studies the opportunities offered by new information technologies such as business intelligence, artificial intelligence, social media, digital platforms, and blockchain. It also explores the challenges brought about by the digital transformation in areas such as the adoption of collaborative technologies, the Internet of Things, information security, cyber risk management, smart cities, and the digitalization of individuals. The aim is to support decision-makers in constructing a strong digital culture to make the most of the potential offered by the technology.

    • Laura GEORG - Information Security Management / Cyber Risk Governance / Security Management Metrics
    • Jessie PALLUD - Digitalization of the Individual / IT Adoption / IT-Related Behaviors
    • Sven-Volker REHM - Digital Platforms and Digital Infrastructures / Business Ecosystems, Smart City, Urban Sustainability / Collective Intelligence

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