In a Nutshell
-
Degree awarded
Master's degree
-
Language
English and French
-
Format
Co-op
-
Duration
1 year
Overview
This specialization trains managers capable of articulating a clear vision, rallying stakeholder support, and driving change throughout an organization, while taking ecological issues into consideration. With consumers looking for a fluid, personalized experience across all channels, digitalization aims to provide more convenient services while generating the data needed to analyze usage and behavior. Digitalization is a multifaceted phenomenon that is causing companies to rethink their business with the aim of improving operations, creating new revenue streams, and designing better customer experiences. Digital transformation is therefore not just about technology: it requires a fundamental change in the way companies operate, including their business models, processes, and culture.
Objectives of the Specialization
-
Train civic-minded managers capable of supporting the digital transformation of companies.
-
Design and deploy a digital marketing strategy, from acquisition to loyalty, adapted to a company's environment and objectives.
-
Formalize the tools needed to integrate ecological issues and physical constraints into business decisions, in support of societal objectives.
-
Know how to mobilize technical, human, and organizational levers in business decisions.
-
Learn how to manage the execution, monitoring, control, and return on investment of a digital transformation project.
-
Make doing business responsibly desirable and accessible.
Strengths of the Specialization
A specialization addressing general environmental and digital challenges
A co-op program to gain real professional experience
A space for research and reflection on the digitalization of the customer journey, in collaboration with the Customer Experience Chair
Courses taught by professionals and researchers in French and English
Overview
Hard Skills
Analysis and interpretation of customer journey data
Evaluation of a portfolio of products and services according to environmental criteria
Managing complex and varied projects
Understanding the challenges of data intelligence
Mastery of digital marketing knowledge, tools and practices
Soft Skills
Adaptability
Developing a critical mind
Analytical thinking
Independence and time management
Ability to give reports and make recommendations
Emotional intelligence and adaptability
Leadership, collaboration and team spirit
Discover the Customer Journey Digitalization Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact