In a Nutshell
English and French
This specialization trains managers capable of articulating a clear vision, rallying stakeholder support, and driving change throughout an organization, while taking ecological issues into consideration. With consumers looking for a fluid, personalized experience across all channels, digitalization aims to provide more convenient services while generating the data needed to analyze usage and behavior. Digitalization is a multifaceted phenomenon that is causing companies to rethink their business with the aim of improving operations, creating new revenue streams, and designing better customer experiences. Digital transformation is therefore not just about technology: it requires a fundamental change in the way companies operate, including their business models, processes, and culture.
Objectives of the Specialization
Train civic-minded managers capable of supporting the digital transformation of companies.
Design and deploy a digital marketing strategy, from acquisition to loyalty, adapted to a company's environment and objectives.
Formalize the tools needed to integrate ecological issues and physical constraints into business decisions, in support of societal objectives.
Know how to mobilize technical, human, and organizational levers in business decisions.
Learn how to manage the execution, monitoring, control, and return on investment of a digital transformation project.
Make doing business responsibly desirable and accessible.
Strengths of the Specialization