Les publications de l'EM Strasbourg

SIGALA M. (2016). Social CRM Capabilities and Readiness: Findings from Greek Tourism Firms. Information and Communication Technologies in Tourism 2016

RIVIERE A., MENCARELLI R., BELVAUX B., PALLUD J. (2016). Multiplication des canaux et valeur perçue de l'offre digitale dans la presse digitale : un effet de complémentarité ?. Systèmes d'Information et Management, 21 (n° 4) [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MONTAIGNE E., COELHO A., KHEFIFI L. (2016). Economic Issues and Perspectives on Innovation in New Grapevine Varieties in France. Wine Economics & Policy

VELIKOVA N., DODD T. (2016). Sustainability of the wine market through emerging consumer segments: The case of U.S. Hispanic consumers. Agriculture and Agricultural Science Procedia, 8

SUAREZ N., FERNáNDEZ A., GONZALEZ F. (2016). Banking stability, competition, and economic volatility. Journal of Financial Stability [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HOLLEBEEK L., CONDUIT J., BRODIE R. (2016). "Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement. Journal of Marketing Management, 32 (n° 5) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GILINSKY A., LAWSON N. (2016). Are you ready for digital cases?. Case Research Journal, 36

ZA S. (2016). Designing a New Model of DMS for Developing a Resilient Community. -

FOISIL N. (2016). The man with the greater learning comes across the man with the greater temperament. Editions Le Manuscrit

YALENIOS J. (2016). Les facteurs d'attractivité d'une organisation dépendent-ils du genre ou bien du cursus de formation? Étude auprès d'étudiants femmes et hommes en fin de cursus de formation. Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO) (n° 54), 173-185 [CNRS cat.4, FNEGE cat.3, HCERES cat.C]

HOLLEBEEK L., CONDUIT J. (2016). Epilogue to the Special Issue and Reflections on the Future of Engagement Research. Journal of Marketing Management, 32 (n° 5) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZUCCHELLA A., MAGNANI G. (2016). International entrepreneurship. Theoretical foundations and practices