Les publications de l'EM Strasbourg

BURGER-HELMCHEN T. (2015). Smart cities : business models and ecosystems

AZAN W., BOOTZ J. (2015). Pilotage des projets d'ERP fondé sur les communautés de pratique : entre architecture hiérarchique et cognitive. Management & Avenir (n° 75) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

RAMÍREZ-PÉREZ H. (2015). Effects of Training Method and Age on Employability Skills of Mexican Youth Entrepreneurs. Journal of Entrepreneurship Education, 18

STOYANOV D. (2015). Sustainable marketing: A global benchmark perspective on the vending industry. Review of integrative business and economics research, 42 (n° 2)

SIMON F. (2015). A relational approach to direct mail consumption: The perspective of engagement regimes. European Journal of Marketing, 49 (n° 9), 1527 - 1562 [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

BARTH I., HALLEM Y. (2015). Les nouveaux comportements d'achat dans le tourisme de santé : quand Internet s'en mêle. Management & Avenir, 3 (n° 77) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

FRANCOIS A. (2015). Partisan and Bureaucratic Changes in Public Education Spending. French Empirical Evidence. Applied Economics Letters [ABS cat.1, AJG cat.1, CNRS cat.4, HCERES cat.C]

NYOBE S. (2015). Quelle GRH pour des salariés en situation de domination culturelle. Management & Avenir [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

BEDE S. (2015). Les contrats de destination : nouveau souffle ou nouvelle ère de la gouvernance des destinations ?. Management & Avenir, 7 (n° 77) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

CHEBBI H., PEREIRA PÜNDRICH A. (2015). Learning crisis unit through post-crisis: characteristics and mechanisms. Learning Organization, 22 (n° 4) [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

DAVID N., SCHRAMM-KLEIN H., RANK O., WAGNER G. (2015). Customer segmentation in retailing based on retail brand patronage patterns. International Review of Retail, Distribution and Consumer Research, 25 (n° 5) Impact Factor. 3.6

PARDO C., MICHEL S. (2015). Dynamics in a distribution triad - a case study. Journal of Business & Industrial Marketing, 30 (n° 8) [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]